The building emerges as a novel hub for athletic training and sports medicine, accommodating a diverse spectrum from accomplished professionals to student-athletes. Nestled adjacent to the contemporary headquarters of the Dallas Cowboys in Frisco, this expansive 300,000-square-foot facility encompasses sports performance, research, wellness, and education. A groundbreaking partnership between the Dallas Cowboys, Baylor Scott & White and Frisco ISD has brought this vision to life, a pioneering endeavor poised to cater to an estimated 50,000 annual visitors. The centerpiece of this architectural marvel is a nine-story stepped tower that embodies a vibrant embodiment of health and well-being. Located within the sprawling 91-acre expanse of The Star in Frisco, this multifaceted facility houses a comprehensive array of services. Among them are outpatient imaging, surgical suites, urgent care facilities, medical office accommodations, and a pharmacy.

Prominently situated at street level is a dynamic sports performance center that embraces an indoor/outdoor playing field, a basketball court, as well as dedicated zones for training, research, and rehabilitation. The architectural design skillfully captures the essence of strength, resilience, and precision – qualities emblematic of the athletes seeking solace within its walls.